Hello Neighbor headlines six TinyBuild games on the way for Nintendo Switch

Dynamic Pixels and TinyBuild’s Hello Neighbor is coming to the Nintendo Switch by the end of the year, along with five other games that showcase the publisher’s indie games catalog on a new console.

Five of the six games are $14.99, with Hello Neighbor at $39.99. The survival horror game which launched on Windows PC and Xbox One at the end of last year will be out for Switch sometime around the end of the year. Its price will all future content updates.

The others:

The Final Station (sometime this month). A story-driven side-scroller from Do My Best Games, with a big focus on piecing together what happened to a post-apocalyptic landscape, the $14.99 MSRP includes a post-release DLC module. The Final Station launched on PlayStation 4, Windows PC and Xbox One in 2016.

Clustertruck, from Landfall Games, also launched on PS4, Windows and Xbox One in fall 2016, and has the most rambunctious premise for sure. Pegged for March, the $14.99 game is “a chaotic physics truckformer where you play a game of ‘the floor is lava’ while jumping on trucks driven by terrible drivers.” Well alllllrighty then.

Punch Club by Lazy Bear Games. It joined PS4, Xbox One and Nintendo 3DS last winter after a 2016 launch on PC. What looks like a throwback-styled fighter, Punch Club sets the player in search of who murdered their father in a “choose-your-own adventure boxing management tycoon.” That also has a DLC package called “The Dark Fist” rolled into its price

Party Hard. By Pinokl Games, it’s one of the older titles, launching in 2015 on PC and 2016 on PS4 and Xbox One. It’s a strategy stealth game where the premise is to shut down an obnoxious neighbor’s disruptive party at 3 in the morning, by any means necessary. “Think Hitman, but your goal is to eliminate everyone.” As a longtime renter of some craphole digs next to inconsiderate neighbors, this is right in my wheelhouse.

Streets of Rogue, by Matt Dabrowski, launched on Steam last March and carries, naturally, the the roguelike tag along with a bathtub of other descriptors. Well, just watch the trailer. It is coming “later this year,” also for Xbox One.

This video has a lot longer discussion of what the games are about and have to offer.



Nintendo wants everyone to buy a Switch

In a question-and-answer session held after Nintendo’s latest quarterly financial briefing, investors asked company executives to discuss potential issues they’re facing now that the Switch is entering its second year on the market. One of the company’s biggest names proposed an answer that should set the Switch up to succeed, according to him, and it says a lot about Nintendo’s thinking and strategy for the console.

“The marketing strategy going forward is to instill a desire to purchase Nintendo Switch among a wide consumer base in all the regions of Japan, the US, and Europe,” Nintendo creative fellow Shigeru Miyamoto stated. “Our ultimate ambition is for a Nintendo Switch to be owned not just by every family, but by every single person.”

That’s a pretty standard answer; every company would like to sell its products to a lot of people. But what Nintendo is talking about here is hardware ubiquity, and what that could bring to the platform.

“The biggest attraction of Nintendo Switch is that the console can be carried around and used easily for competitive gameplay via local wireless connection,” Miyamoto continued. “If consumers come to take it for granted that everybody has a Nintendo Switch, then we can create new and very Nintendo genres of play, and Nintendo Switch can have a life apart from smart devices and other video game systems. Expanding the Nintendo Switch world this way is a means of eliminating risk.”

The idea is that, if you don’t have to question whether a friend or a family member has a system, Nintendo can begin taking certain things for granted. The company can focus on local multiplayer games, for instance, or even release new modules for Labo that require multiple systems. Or it can even work on ideas no one has yet thought of.

This is an example of the “blue ocean strategy,” a marketing idea that’s based on finding large areas of a market that you can own without having to fight competitors. Right now, Nintendo has no real competition in the console or portable space, which lets it make interesting moves without fear. The Switch isn’t battling the Xbox One or PlayStation 4 — at least, not directly — and Nintendo can continue to try new things, assuming that friends and family all have access to the system when designing and releasing games for it.

For now, Nintendo is in a great competitive situation. The challenge is going to be to keep that momentum going.



Nintendo Teases The “Appealing” Benefits Of Switch’s Online Membership

During a recent investor Q&A, Kimishima laid out Nintendo’s ambitions for the service. He said, “We view the online service as one component of our efforts to diversity how our games are played and to get people to play more of our games. That is why we want to apply substantial resources to the online service, with the thinking that we will devote our energies to making this a for-pay service.”

Regarding how Nintendo plans to popularise the Switch’s online membership, Kimishima teased that Nintendo will offer “products” that gamers hopefully find appealing. “It is less about the mechanism and more a question of what kinds of products we can offer, and the spread of the service will depend on whether consumers want what we offer.”

“Please give us a bit more time to announce more details about the service. I think that announcement will convey to you how we plan to popularise the service.”

Takahashi went on to tease that Nintendo’s upcoming announcement about the Switch’s online service will be some big news. “We have some ideas about how to make Nintendo Switch Online appealing when it becomes a for-pay service, so I think our next announcement will be worth the wait,” Takahashi said.

By comparison, the paid memberships for Xbox One and PlayStation 4 offer things like free games every month and discounts, among other benefits.

Online play for Switch games has been free since the system launched in March 2017. Initially, Nintendo planned to launch its paid service in Fall 2017, but it was delayed to 2018. At the time, Nintendo announced it would offer memberships for 1 month ($4), 3 months ($8), and 12 months ($20), but it remains to be seen if those prices are still accurate. By comparison, Xbox Live Gold and PlayStation Plus cost $60/year.

What are you hoping to see from the Nintendo Switch Online membership? Let us know in the comments below!